For SaaS CMOs: 60 second “AdWords Health Check”

Does your AdWords agency or in-house team really know what they are doing?

When we did this quick 60 second check for 1 client, we found $1,741.46 in ad savings.

What are we checking for?

How much you are paying to advertise on mobile apps with your Remarketing and Display ads.

These are mobile apps where kids play games and accidentally click on your ads.

Login to your AdWords account right now to find your hidden AdWords savings:

Click on all the tabs below in the following order:

Create this Filter to bring up all the mobile apps you’ve been paying to advertise on:

You will see a screen like this after clicking on ‘Apply’ with your cost for each mobile app:

Scroll to the bottom of the page to find your total ad savings:

Voila! $1,741.46 wasted ad spend.

You found the AdWords treasure.

Get your AdWords team to fix it now.

Here are 3 screenshots you can copy/paste, and email them to your team, so you don’t waste any more ad money on this…

Go to “Campaign placement exclusions” under Shared library.

Click on “+ LIST”.

Name your list and add an excluded placement for “adsenseformobileapps.com”

But wait… if your team missed this 1 simple mistake.

Where else are you wasting money in your AdWords account?

“Mobile apps” are just 1 of Google AdWords default settings that could be killing your campaign.

There are many others.

The annualised ad savings we find in most AdWords accounts often add up to the equivalent of 1 person’s salary for a whole year.

Want To See Where Else You Might Be Losing Ad Money?

With 8 years experience managing our own AdWords ad money…

We know all the small mistakes like the one in this article that can slowly eat away at your ad budget without you even knowing it.

If you think this post might help your friends who run AdWords campaigns save some money, give it a like below 🙂

For 1-on-1 marketing help click here 👈💰