When is the right time to start paid marketing for your SaaS?
How much monthly ad budget should you start with?
Are you advertising on Google in a competitive industry with an ad budget less than $1,000,000 per month?
Are AdWords leads down at your company?
Does your AdWords agency or in-house team really know what they are doing?
When we did this quick 60 second check for 1 client, we found $1,741.46 in ad savings.
Xero is a high-growth global SaaS company that sells accounting software. They leverage the power of accountants to refer between 6–31 customers to Xero depending on the country (see slide 16).
Here’s the brutal truth about AdWords:
There are WAY too many businesses who think AdWords “costs too much” to advertise.
Are you stuck wondering why not many people are seeing your Google ads?
Are you wondering whether you have a problem with your ads, or if there just isn’t enough search…