Track your content marketing ROI. How?
Published in
1 min readSep 3, 2019
Step 1: Set a goal BEFORE you create your content.
Step 2: Track the ONE metric related to that goal.
To help you out I put together a filterable list of all the metrics you can track with your content marketing, based on the following 5 goals:
1- Increase Website Traffic
2- Grow An Email List
3- Generate Sales
4- Get Higher Google Rankings
5- Increase Brand Awareness
👉 https://contentmavericks.com/content-engagement-metrics/
Hope it helps you track if your content marketing is working!
Chris “ROI” Von Wilpert